So, in the news yesterday you may have heard, Microsoft is in talks with Yahoo regarding a potential purchase. What is it, something in the water!? Seems as if there’s a rash of attempted or considered buy-outs going on lately.

Anyways here’s my take on it…

First off, we all know that Google has become the monster on the block. So the other top 2 search competitors are clearly Yahoo and MSN. Would combining forces help them take on The Big G? Well that depends on a few things in my opinion.

If they retain the portal vibe that has done so well for Yahoo and put some more quality focus back on their directory and bring back the chatters via a social network or specialized forums (yes sounds simple but that stuff works) then I think they have a fighting chance.

Yahoo + MS money + “I’m bringing sexy (quality) back” + community = competition worthy of The Big G

If they plan to do anything else…

…such as the gutting of Yahoo that’d be sad to say the least.

Although I’m a fan of Google generally, I’d really like to see one more significant monster for it to do battle with. Right now it’s not even a fair fight.

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