Why Local Search Marketing Matters

<  Why Local Search Marketing Matters

Apparently local search is still a booming trend and it just makes sense doesn’t it? Especially in certain markets. If I’m buying a home locally I know I’d like to speak with someone in my backyard. Although I have bought a house from another state and I must say virtual tours and the Internet made life much easier in this task than I could imagine it would have been, say, in the 1970s.

Here’s a few statistics that ought to get you thinking about putting your business infront of the local search market:

  • 63% of U.S. Internet users (or approximately 109 million people) performed a local search online in July, a 43% increase vs. July of 2005.
  • 30% of local searches in July were conducted through Google sites, followed by Yahoo! (29%), Microsoft (12%) and Time Warner (7%).

(According to a September 2006 comScore analysis)

I’ve recently begun adding my site to various local search portals such as Yahoo Local, Google Maps, etc and will report on the results in a future post when I have some data to speak about.

type-atcha-later,

Sean

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