The inspiration of this post is that I have a fairly new client that I’ll be setting up some PPC work for next week and was reviewing my game plan. Here are some of the obvious things I’ll need to make sure I am NOT doing and correcting if it was being done previously.Top 5 PPC Mistakes:

1. None or Poorly Handled Tracking
2. Poor Quality (Score) Landing Pages
3. Over Reliance on One Source
4. Too Few Keywords & Ego
5. Bad Adcopy & Layout

Let me explain a bit on each point…

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To all of those that are currently serving in the military my hat’s off to you.

I spent a few years in the USAF myself, but considered much of what I had to do a piece of cake compared to what’s going on in the world now.  Also much of the time I was deployed I was single which makes things a tad bit easier.  The men and women that are deployed now, in harms way…are really deserving a big heartfelt “Thank You.”

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