Lately I’ve been delving into the topic of copywriting as this is what can take a sales page and turn it from mediocre income and conversions to a flood of easy cash.
One of the the most important aspects of copywriting is the almighty Headline. This is what captures your readers attention and pulls them into reading the rest of your promotional text. If you don’t get the headline right the rest won’t matter. And if that headline doesn’t reach out and SMACK THE VISITOR in the face to grab their attention, you’ve likely lost them to a number of other distractions you’re competing with such as emails, kids, phones, instant messages, etc.
So, you ask…how do I find out how to write a good headline? Simple, borrow from the best. Go review dozens of effective sales letters or landing pages in your market. Where do you find these? Easy. Go to google.com and do some searching on your topic then look at those people placing ads (the links at the top) as they’re likely doing one of two things: a) making money or b) wasting time. In most cases they’re making money so it’s a good idea to study what’s out there and working and simply replicate success.
If that doesn’t present a lot of *really* impactful headlines for you here is a link to a pdf file that has 342 Headlines you can copy and steal!
Enjoy!
-Sean
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