The inspiration of this post is that I have a fairly new client that I’ll be setting up some PPC work for next week and was reviewing my game plan. Here are some of the obvious things I’ll need to make sure I am NOT doing and correcting if it was being done previously.Top 5 PPC Mistakes:

1. None or Poorly Handled Tracking
2. Poor Quality (Score) Landing Pages
3. Over Reliance on One Source
4. Too Few Keywords & Ego
5. Bad Adcopy & Layout

Let me explain a bit on each point…

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As per a post by Aaron Wall on his site threadwatch.org, it will be officially closing this Friday.  It’s a shame to see it go as it was often an interesting place to watch for breaking news in the SEO world.  It also came with an edge that some (myself included) found entertaining.

Aaron presents a list of reasons why he’s closing the doors on this project that one has to respect his openness for disclosing and in the end he wraps up the announcement with this:

“For a short while it will suck for some (including me) that this site ended, but hopefully it doing so will help create an opportunity for something better.

Cheers,
Aaron”

Cheers to you and thanks for an interesting site and always being a great source of information.

type-atcha-later,

Sean

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Apparently sites in markets such as travel, media, entertainment, business and finance saw double-digit increases in traffic coming from search engines this past month (May 07) in comparison with the previous year.

Google searches accounted for more than 65 per cent of all searches last month according to hitwise, an online statistically gathering company. Yahoo! accounted for 20.89 per cent, while MSN accounted for 8.40 per cent and Ask.com accounted for 3.92 per cent.

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Apparently local search is still a booming trend and it just makes sense doesn’t it? Especially in certain markets. If I’m buying a home locally I know I’d like to speak with someone in my backyard. Although I have bought a house from another state and I must say virtual tours and the Internet made life much easier in this task than I could imagine it would have been, say, in the 1970s.

Here’s a few statistics that ought to get you thinking about putting your business infront of the local search market:

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Ok, so during a nice long Memorial Day Weekend visiting family down in LA, the wife and I had to make the obligatory stop by Venice Beach. Since I’m rushed for time this week and catching up with a backlog of work I thought I’d share a few pics…

If you caught me eating some lunch from the Vegan fast food eatery “Good Karma” you might have been able to talk me into chatting about SEO & general Internet Marketing stuff. I do enjoy time away from the Internets but can almost always be sucked into shop talk. Why’s this? Simple — I completely enjoy what I do.

NOTE: This 100% Vegan eatery is located directly across from the Muscle Beach workout area on the boardwalk. The sweet potato fries & chipotle chicken sandwich rocked.

Ok, on with the rest of the pics:

Jim Morrison would be happy to know that Venice Beach, California hasn’t changed all that much over the years…there are still:

Swamis on skates playing guitar.

Amazing & humorous circus-style, tumbling / acrobatics shows on the boardwalk.

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Here’s a video by some SEO guy at wolf-howl.com — I think he loves a lot of people randomly blogging about SEO stuff so I figured I’d make sure to share this with the class.

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